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The days of Moscow in Berlin

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Project:

In 2011, the cities of Moscow and Berlin celebrated the 20th anniversary of their partnership. Already in such a short time span, close relationships have developed not only between the governments of both capitals, but also between a variety of institutions and organizations, museums, scientists, entrepreneurs, performers and private persons. The anniversary year became a wonderful opportunity to showcase some examples of this intensive collaboration to the public at large.

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Objectives:

A rich cultural program was introduced within the framework of The Days of Moscow in Berlin. Anna Leonenko was personally responsible for the entire organization and execution of this program. Her responsibilities included, above all, strategic planning, overall coordination of schedules, locations, lists of participants, technical support, props and other constituents of the project, the planning and coordination of the work of organizers and participants of individual events in relation to each other, support in execution and PR for some specific events, hiring and management of personnel, coordination of the work of partners, planning and implementation of promotional and informational support for the cultural program.

Results:

The Days of Moscow in Berlin was received with great interest by the German audience. Eleven divers events including exhibitions, concerts and film screening helped Berliners become more familiar with the capital of Russia. The Days of Moscow in Berlin also became a platform for meetings and exchange between representatives of economic sectors of both capitals. Press coverage of The Days of Moscow in Berlin included a variety of over 60 different publications.

Client: Kulturprojekte Berlin GmbH || Execution: Interkultura Kommunikation – Leonenko & Kuniß GbR || Category: General public || With the support of: Lotto-Stiftung, the Senate of the City of Berlin, the Government of the City of Moscow, Wintershall || Services: organization and execution of the events || Activities: project management | search and engagement of partners | personnel management || Location: Berlin || Time period: 2011 || Team: Anna Leonenko | Julia Kuniß | Tatiana Sitnikova | Natalia Timashova | Katharina Januschewksi